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Each year, REALTOR.ca generates more than five million leads for REALTORS® across Canada. Developed and operated by the Canadian Real Estate Association (CREA) on behalf of its REALTOR® members, it’s the country’s most popular and trusted real estate platform. As technology advances, however, and new contenders enter the market, it’s critical REALTOR.ca secures its relevance for the future.

On this episode of REAL TIME, we explore the future of Canada’s real estate landscape as well as the vision behind shifting REALTOR.ca from a not-for-profit, association-driven product to a wholly owned, for-profit subsidiary of CREA.

Ultimately, we look at how this shift will expand the platform’s potential to keep REALTORS® at the heart of the real estate transaction.

Guests include Jill Oudil, CREA Chair, Patrick Pichette, VP of REALTOR.ca, and Andrew Jackson, Head of Business Development at CREA.

In a hyper-digital world, savvy brands are finding success tapping into and nurturing online communities. On this episode, Shannae Ingleton Smith joins REAL TIME to help REALTORS® find and build a niche of their own, true to their personal and professional brand.

Shannae, President, CEO, and Co-Founder of Kensington Grey, a boutique influencer agency rooted in diversity, is an expert in content creation and brand storytelling. In addition to “finding your people” and building a niche, she also talks about how to portray your authenticity online, make the most of each platform, and strike a balance between creating your own content and having others, like influencers or clients, champion your brand for you.

While Canada’s housing market has felt like a roller coaster over the last few years, 2023 might be the year it turns a corner. Slowly.

On Episode 34 of REAL TIME, we’re joined by Shaun Cathcart, Director and Senior Economist, Housing Data and Market Analysis, at the Canadian Real Estate Association (CREA). Shaun takes a step back to help REALTORS® and their clients look forward, painting a picture of Canada’s housing market pre-pandemic, how it changed, and what the data can tell us about the future.

As part of REALTORS Care® Week 2022, we’re joined by Chris Jarvis, co-founder of Realized Worth. At Realized Worth, Chris designs volunteering strategies to help businesses drive engagement, retention, inclusivity, and stronger relationships with their communities.

On Episode 32 of REAL TIME, Chris helps us understand how we can reprogram our brains to feel empathy for groups with whom we don’t identify. By breaking down barriers, and adopting a transformative approach to volunteering, it can help us see the world with a fresh perspective.

Episode Resources

1. Realized Worth

2. Invisible People

3. The RW Institute

4. The Brain, Episode 5: Why Do I Need You?

Canada frequently ranks as the best country in the world for its quality of life, but what does it mean to live in Canada? How does the Canadian experience differ among subsets of the population? And what social, cultural, or lifestyle trends might be impacting Canadians’ real estate decisions?

On Episode 31 of REAL TIME, we’re joined by Canadian media figure Lainey Lui, ETALK correspondent and co-host of The Social. Known for her sociological perspective on the value of pop culture, Lainey joins REAL TIME to put the Canadian experience under the microscope.

Over the last few years some industries have experienced a labour shortage while others have seen an increase. As the workforce continues to evolve, creating a culture that employees value is critical to attracting and keeping the right talent, and driving your business forward.

On Episode 30 of REAL TIME, we’re joined by Neil Thornton, President of the Thornton Group, to help REALTORS® and brokers, regardless of their role on a team, strengthen their leadership, coaching, and engagement skills. Gain insight on how to build a strong team culture anchored in a shared vision.

We might be living in a digital age, but a career in real estate is personal.

On Episode 28 of REAL TIME, we’re joined by James Duthie, Canada’s favourite sportscaster, to explore one of the most personal tools of the real estate trade: conversation.

Hear James’ approach to sparking meaningful conversations at work and in life – with examples from throughout his career (the good and bad).

From breaking the ice to broaching sensitive topics, learn how REALTORS® can use conversation to build stronger relationships with their clients.

On Episode 27 of REAL TIME, we’re joined by Newfoundland and Labrador-born, Norway-based architect Todd Saunders, best known for his iconic design of the Fogo Island Inn and studios. A Canadian architect with a global presence, Todd shares his unique perspective on the relationship between architecture and the ways in which we live in, interact with, or appreciate a place. Todd also shares his personal story defining a new vision for architecture as well the importance of building strong, trustworthy relationships with clients.

On Episode 27 of REAL TIME, we’re joined by Newfoundland and Labrador-born, Norway-based architect Todd Saunders, best known for his iconic design of the Fogo Island Inn and studios.

A Canadian architect with a global presence, Todd shares his unique perspective on the relationship between architecture and the ways in which we live in, interact with, or appreciate a place.

Todd also shares his personal story defining a new vision for architecture as well the importance of building strong, trustworthy relationships with clients.

“We’ve accelerated into the future by at least a decade.” The pandemic has pushed us further and faster into a digital-first economy. In an industry like real estate, where trust and human interaction are paramount, what’s the impact of this digitalization? More importantly, what can REALTORS® expect as technologies like artificial intelligence, augmented reality, and the metaverse continue to gain traction? On Episode 24 of REAL TIME, we’re joined by futurist Sinead Bovell, the model who talks tech, to explore the pros and cons of a society that increasingly engages, transacts, and communicates through technology.