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Each year, REALTOR.ca generates more than five million leads for REALTORS® across Canada. Developed and operated by the Canadian Real Estate Association (CREA) on behalf of its REALTOR® members, it’s the country’s most popular and trusted real estate platform. As technology advances, however, and new contenders enter the market, it’s critical REALTOR.ca secures its relevance for the future.

On this episode of REAL TIME, we explore the future of Canada’s real estate landscape as well as the vision behind shifting REALTOR.ca from a not-for-profit, association-driven product to a wholly owned, for-profit subsidiary of CREA.

Ultimately, we look at how this shift will expand the platform’s potential to keep REALTORS® at the heart of the real estate transaction.

Guests include Jill Oudil, CREA Chair, Patrick Pichette, VP of REALTOR.ca, and Andrew Jackson, Head of Business Development at CREA.

While Canada’s housing market has felt like a roller coaster over the last few years, 2023 might be the year it turns a corner. Slowly.

On Episode 34 of REAL TIME, we’re joined by Shaun Cathcart, Director and Senior Economist, Housing Data and Market Analysis, at the Canadian Real Estate Association (CREA). Shaun takes a step back to help REALTORS® and their clients look forward, painting a picture of Canada’s housing market pre-pandemic, how it changed, and what the data can tell us about the future.

At times, the phrase “business innovation” can feel as amorphous as any other buzzword: what does it mean, and what’s the opportunity for REALTORS®?

On Episode 33 of REAL TIME, researcher, keynote speaker, and one of The Globe and Mail’s top changemakers of 2022, Dr. Chitra Anand, explores the many ways in which REALTORS® can innovate. She also unpacks an important new movement in the workplace: intrapreneurship.

Learn how you can foster an intrapreneurial spirit to challenge the norm, spur new ideas, and continue building trust through value-added solutions. Dr. Anand breaks it all down, including how to focus your efforts for the greatest impact if you’re a smaller business with limited resources.

Over the last few years some industries have experienced a labour shortage while others have seen an increase. As the workforce continues to evolve, creating a culture that employees value is critical to attracting and keeping the right talent, and driving your business forward.

On Episode 30 of REAL TIME, we’re joined by Neil Thornton, President of the Thornton Group, to help REALTORS® and brokers, regardless of their role on a team, strengthen their leadership, coaching, and engagement skills. Gain insight on how to build a strong team culture anchored in a shared vision.

Historically, real estate has been a referral business, with business development driven by reputation. So, in an industry where word-of-mouth is your strongest marketing tool, how does modern marketing fit in?

On Episode 29 of REAL TIME, we’re joined by Priyanka Goswami, Executive Vice President of One-to-One and Customer Experience at award-winning creative agency No Fixed Address.

Priyanka joins REAL TIME to offer insights on how REALTORS® can take a focused approach to marketing their business, building a strategy that includes first-party data, personalization, success metrics, and more.

We might be living in a digital age, but a career in real estate is personal.

On Episode 28 of REAL TIME, we’re joined by James Duthie, Canada’s favourite sportscaster, to explore one of the most personal tools of the real estate trade: conversation.

Hear James’ approach to sparking meaningful conversations at work and in life – with examples from throughout his career (the good and bad).

From breaking the ice to broaching sensitive topics, learn how REALTORS® can use conversation to build stronger relationships with their clients.

On Episode 27 of REAL TIME, we’re joined by Newfoundland and Labrador-born, Norway-based architect Todd Saunders, best known for his iconic design of the Fogo Island Inn and studios. A Canadian architect with a global presence, Todd shares his unique perspective on the relationship between architecture and the ways in which we live in, interact with, or appreciate a place. Todd also shares his personal story defining a new vision for architecture as well the importance of building strong, trustworthy relationships with clients.

On Episode 27 of REAL TIME, we’re joined by Newfoundland and Labrador-born, Norway-based architect Todd Saunders, best known for his iconic design of the Fogo Island Inn and studios.

A Canadian architect with a global presence, Todd shares his unique perspective on the relationship between architecture and the ways in which we live in, interact with, or appreciate a place.

Todd also shares his personal story defining a new vision for architecture as well the importance of building strong, trustworthy relationships with clients.

In the mid-90s, the Internet ushered in a new era in how consumers buy and sell real estate. Today, one platform is more popular than any other in Canada. So, how did we get here? And what’s next? On Episode 25 of REAL TIME, we’re joined by Patrick Pichette, Vice President of REALTOR.ca, and Andrew Jackson, Head of Business Development at the Canadian Real Estate Association. We explore the evolution of listing sites and how REALTOR.ca has staked its claim as a leading platform beyond listings. We also discuss the future of Canadian real estate, new innovations on the horizon, and REALTOR.ca’s trajectory to further support REALTORS® and their clients.

“We’ve accelerated into the future by at least a decade.” The pandemic has pushed us further and faster into a digital-first economy. In an industry like real estate, where trust and human interaction are paramount, what’s the impact of this digitalization? More importantly, what can REALTORS® expect as technologies like artificial intelligence, augmented reality, and the metaverse continue to gain traction? On Episode 24 of REAL TIME, we’re joined by futurist Sinead Bovell, the model who talks tech, to explore the pros and cons of a society that increasingly engages, transacts, and communicates through technology.